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October 2019
By Laurence Brown
For much of the twentieth century, the notion of simultaneously facilitating and engaging scores of remote clients from your own desk would have seemed an unfathomably alien concept. But in the age of the webinar, this has all changed.
At the touch of a button, we can communicate our ideas—with the aid of graphics, Q&A features, and interactive tools—with hundreds of participants. The way businesses interact has been revolutionized through the introduction of web conferencing services such as webinars (a portmanteau of “web seminars”).
But while it’s one thing to have this technology at our disposal, it’s quite another to put it into action. For the uninitiated, moderating a webinar on behalf of a client speaker—under the weight of juggling multiple activities at once—can feel a little daunting. Thankfully, there are actions that a newbie moderator can take in the pursuit of seamlessly moderating a webinar.
Before you moderate a webinar yourself, it’s always a good idea to gain experience supporting someone else—particularly someone who’s been around the block a few times. This will serve two purposes: 1) you’ll get a sense for the chief components and requirements of moderating a webinar; and 2) you’ll come to understand the importance of having another person backing you up during a live session.
For webinar rookies, the full range of webinar tools that services offer can sometimes come as quite a surprise. Whether your company utilizes Webex, GoToWebinar, Zoom, or other web-conferencing services, it is critical that you, the moderator, familiarize yourself with the features of that service before going live with a client host. Thankfully, the aforementioned services allow users to run webinars in a test environment, so take the time to become comfortable with the program in question.
In all, there are multiple key tools with which you should be become accustomed, namely those outlined below.
Now that we’ve looked at some common features of webinars, there are one or two other highly important things to keep in mind before going live.
Ahead of moderating your live session, it is important to set expectations with the main speaker (assuming that isn’t you) around webinar protocol. While this might sound trivial, it will serve to nullify confusion, particularly in the following areas:
If you take nothing else away from this article, be sure to remember the following tip: don’t be in such a hurry! Yes, the role of facilitaor does necessitate a certain level of multi-tasking, but instead of thinking that you have to rush through each of the functions in order to stay on schedule, allow yourself to move at a comfortable pace. After all, you’re more likely to make mistakes while in panic mode. Remaining calm and understanding that no one can physically see you is a hugely important step. Good luck!
Briljent has moderated webinars across multiple federal and state projects. For more information, contact Briljent today.
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